Analysis tools to support our work:
Google Analytics is a free Google Web
analytics service that lets you analyze detailed statistics about visitors to a
website. Google Analytics is the most used statistics service in the world,
currently in use at around 57% of the 10,000 most popular websites.
On the site,
you can monitor visitors from all sources such as search engines, referrer
sites or paid campaigns, pay per click, and email marketing. By integrating
this service with Google AdWords, users can analyze ongoing online campaigns by
tracking destination page quality and conversions (goals). By using Google
Analytics, marketing can determine what your ad performance is, providing
information to optimize your campaigns or reduce costs.
By using
Google Analytics, you can see which pages are most viewed by site visitors,
their referrer, how long they have been in the site and their geographic
location. The data tracking service is free and indispensable for anyone who
wants to have an overview of user behavior in the most accessible way.

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